Traction Gap Partners
The TGP First Call Framework

The first call decides whether they buy.

Upload your sales deck. We score it slide-by-slide against the TGP First Call framework and rewrite the slides that need work.

Then we benchmark it against dozens of sales decks considered by many to be among the best ever created — including Airbnb, Figma, Slack, Salesforce, Notion, Datadog, and Shopify.

This application analyzes Sales Decks. If you have an Investor Deck, use the Pitch Deck Analyzer.

Drop your deck here, or pick a file

.pdf, up to 30 slides and 25 MB

See what great looks like

TGP is offering this analysis as a free service to the startup community. No one from TGP will ever contact you based upon your use of this application. Your privacy is paramount — the information in your report is private and will never be shared or sold by TGP.

The TGP First Call Framework

Eight sections. One sales conversation.

01
Introductory
Open with a clear value proposition
02
Market Need
Name the pain and the new category
03
Product Overview
Show — don't tell — what it does
04
Value Proposition
Differentiation, benefits, ROI
05
Customer Success
Case studies and proof metrics
06
Sales Process
Pricing, implementation, support
07
Call to Action
What happens next, exactly
08
Closing
Thank you and Q&A

See What Buyers See

Our analyzer evaluates your deck against the same frameworks TGP uses with founders every day — and benchmarks it against an inventory of decks widely considered among the best ever made.

Buyer-Flow Audit

Slide-by-slide evaluation against the 8-section TGP First Call framework.

Market Engineering Lens

Assessment across Category Design, Positioning, Messaging, Storytelling, and Thought Leadership.

Benchmarked Against the Best

Your deck is compared to a curated library of legendary sales and pitch decks — Airbnb, Figma, Slack, Salesforce, Notion, Datadog, Shopify and more — so you can see how you stack up against the bar.

First-Call Confidence Score

Quantitative scoring plus a qualitative narrative report with actionable rewrites.

Privacy First

Your deck is never shared. Complete confidentiality.

New · Powered by FinnConsole

Meet Finn — Your TGP-Trained Sales Coach

Finn isn't a generic AI with a clever prompt. Finn is purpose-trained on Bruce Cleveland's Traction Gap Framework and Market Engineering IP — the same playbook Traction Gap Partners uses with founders every day.

Chat with Finn About Your Deck

Once your readiness report is ready, ask Finn anything: "Why did I score low on Market Need?", "Which slide will lose the buyer?", "How do I tighten my CTA?" Finn answers in your report's context — no re-explaining your business.

Refine Your Deck with Finn

Finn proposes concrete slide rewrites grounded in the TGP First Call rubric. Compare side-by-side with the original and revert any time.

Export Your Conversation

Print or download your full Finn chat as a Word document, complete with a session header. Share it with your co-founder, your board, or keep it as a working doc as you iterate on your deck.

Finn becomes available the moment your Confidence Score lands. Look for the Ask Finn button on your report.